STACK-CUP™, the 100% recyclable and reusable cup brand, has launched a new initiative in aid of Doddie Weir's My Name'5 Doddie Foundation which will see 20,000 fundraising limited edition tartan cups being produced and sold at rugby events and clubs throughout the UK. All profits will go to the Foundation.
Doddie's STACK-CUP™ is reusable so the aim is that after every use, rugby fans will return the cups to the venue rather than take them home, so they can be used time and again and so will be an ongoing source of funds for the charity. Rugby fans will also be encouraged to ‘Buy A Pint for Doddie’ with the cost of that additional pint in the tartan cup donated to the Foundation. Retail opportunities to sell the Doddie tartan cups are also available.
James Roles – Global MD of STACK-CUP™ - said: “It goes to show the power of the rugby community and the immense commitment of Doddie and the trustees to have set up this incredible Foundation. It is honour to be a part of their collective effort to fund valuable research into MND. We hope that people will Buy A Pint For Doddie and that Doddie's STACK-CUP™ will play its part in supporting those with the disease.”
Doddie Weir added: “We are all incredibly excited about the launch of Doddie's STACK-CUP™ and we’d like to encourage rugby fans to get involved by buying, enjoying a drink and then returning the cups every time they see them.”
How the Buy A Pint for Doddie scheme works in practice...
- Grab a reusable and refundable Doddie Stack-Cup for a £2 deposit at the bar
- Enjoy a drink
- Refill the Doddie cup on the next visit to the bar
- Place the cup in a branded bin and donate the £2 deposit to the My Name’5 Doddie Foundation OR reclaim your deposit back
- Enjoy an extra pint/s at the bar in a Doddie tartan Stack-Cup
- Clubs donate the cost of that pint directly to the My Name’5 Doddie Foundation
STACK-CUP™ is built on a core belief that changing consumers’ behaviours and habits will lead to a better future for our planet. This year it has taken out millions of single use cups from the market and its ultimate is to eradicate them altogether. STACK-CUP™ works with many leading venues and events including the Kia Oval, the Hong Kong Sevens, the London Stadium and The O2.